My Home Collection
MyHome is a brand that produces furnishings and accessories, with a particular focus on upholstered pieces. MyHome is a project for a personally created home, the idea of a prêt-à-porter everyday world, a super-real reflection seen as if in a point-of-view shot in a film, which then, by mission and necessity, becomes a perspective for everyone. “My,” therefore, means the home, the place designed with serious fun, drawing on the languages of fashion, abstract painting, and photography to create an original, new idea of space every person can make their own. The corporate identity translates into a logo that challenges perceptions. The accent on the word “my” that vanishes to become an even stronger presence is the first factor of attraction.
